who it's for
Built for established contractors ready to manufacture pipeline.
Roofers who have outgrown referrals
You've capped what referrals can drive. The next growth lever is a predictable inbound stream — not bigger ad budgets, but better-sourced leads.
Plumbers expanding into a new ZIP
You don't have a brand presence in the new market yet. Discovery manufactures a starting pipeline while your reputation catches up.
HVAC contractors entering shoulder seasons
Spring and fall demand drops. Discovery surfaces the proactive maintenance and replacement permits that keep the crew booked when call volume softens.
what's included
Six features that turn public records into qualified pipeline.
Public permit monitoring
Daily scans of city, county, and state permit feeds in your service area. New permits surface within 24 hours of being filed.
Filtering and scoring
Filtered by trade, permit value, drive time, and homeowner profile. Each prospect scored A/B/C using the same logic as Lead Scoring Leaderboard.
Contact enrichment
Phone, email, mailing address where publicly available. Property history, owner profile, prior permit activity layered on top.
Outreach-ready prospect cards
Every lead delivered with the context your team needs for first contact — service type, estimated value, signals worth mentioning.
CAN-SPAM and TCPA compliant
All sourcing from public records. All outreach guidance within regulatory bounds. We give you the framework, not the liability.
Weekly digest
Monday-morning batch of qualified prospects. Ready for your CSRs to work, ready for your sales team to outbound, ready for direct mail.
how it works
From public records to outreach-ready, every week.
01
Permit feeds monitored daily.
City, county, and state portals scanned. New permits flagged within 24 hours of being filed.
02
Permits filtered.
By trade, value, geography, and homeowner profile. Most permits are noise — the filter does the triage.
03
Prospects enriched and scored.
Contact info layered on. Each prospect graded A/B/C. Outreach context written for the cards your team will see.
04
Weekly digest delivered.
Monday morning. Ready-to-work cards in the CRM, plus a digest email to your sales lead. The week starts with pipeline.
in action
From public permit to outreach-ready prospect.
A re-roof permit was filed 2 days ago, 6.3 miles from the contractor's shop, value estimated at $14,200. The homeowner has no prior contractor relationship. Discovery surfaces it, enriches it, scores it Grade A, and delivers it Monday morning.
- 1*** Linden AveRe-roof$14,2002 days ago
- 8** Birch StSolar install$22,8003 days ago
- 4** Oakridge DrRe-roof$8,4004 days ago
- 27** Glenwood AveRoof repair$2,2005 days ago
Prospect card
Ruiz Residence
Re-roof — 3,400 sqft
Value
$14,200
Drive
9 min · 6.3 mi
Signals
- • No prior contractor relationship
- • Permit filed 2 days ago
the discovery engine
Permit feed in motion.
What happens between Monday and the digest. One worked example highlighted across all three columns — a $14,200 re-roof traced from public record to qualified prospect.
- 1*** Linden AveRe-roof$14,200
- 8** Birch StSolar install$22,800
- 4** Oakridge DrRe-roof$8,400
- 27** Glenwood AveRoof repair$2,200
- 9** Cedar LnRe-roof$11,600
- 62** Pine CirSkylight$3,400
- 55** HawthorneRe-roof$9,200
- 11** Maple WayTear-off + replace$18,400
Enrich + score
Re-roof — 3,400 sqft
Tear-off + replace — 4,200 sqft
why it pays for itself
About 15 qualified prospects a month, ready to work.
+15 qualified prospects/mo
Growth Engine tier inclusion. Conservative deliverable — your geography and trade may surface more.
How we calculated this
Public permit feeds in a typical metro surface ~50–200 relevant permits/mo for a single trade. After filtering by drive distance + permit type + estimated value, ~30–60 are worth pursuing. After enrichment and scoring, ~20 are high-quality prospects. We deliver 15/mo as the conservative anchor.
- Public permit volumePublic permit feeds in a typical metro surface ~50–200 relevant permits/mo for a single trade.
- After geographic + value filterFiltered by drive distance + permit type + estimated value: ~30–60 worth pursuing.
- After enrichment + scoringEnriched with contact info + scored A/B/C: ~20 high-quality prospects.
- Conservative deliverable15/mo, vetted and ready for outreach. The ceiling depends on your geography and trade.
questions
What contractors usually ask.
Is this legal? Where does the data come from?
Yes — fully legal. The data comes from public permit feeds maintained by city, county, and state governments. Property records, permit filings, and homeowner-of-record information are public by default in the U.S. We don't scrape anything that isn't already published openly.
Won't homeowners feel this is intrusive?
No more than a postcard from a competitor. The outreach guidance we provide is professional and respectful — "I noticed you filed a permit for X, here's how we'd approach the project, happy to provide a quote if it's useful." Most homeowners are actively shopping when they file a permit.
What's the difference between this and buying a lead list?
Bought lead lists are stale, recycled, and competing with everyone else who bought the same list. Permit-based discovery is real-time, single-source, and surfaces homeowners who are actively in the project window — not just signed up for some lead-gen company at some point.
How quickly can the prospects go stale?
Permit-based prospects have a window of about 2–6 weeks from filing to active hiring. We deliver within 7 days of the permit going public, which puts your team at the front of the contractor-search queue most homeowners run when they file.
What's the response rate I should expect?
Industry benchmarks for permit-based outreach: 8–15% response rate, 20–30% of responders convert to a quote, 40–50% of quoted prospects close. Better than cold direct mail because the prospect's intent is verified by the permit itself.
Manufactured pipeline, not bought leads.
Book 15 minutes. We'll show you the permits in your service area from this past week — what your discovery digest would have looked like.