who it's for
Built for contractors whose website is open 24/7 — even when they're not.
Roofers running Google Ads
Visitors land outside business hours and bounce instead of calling. The chat catches them before they leave.
Plumbers with after-hours emergencies
Homeowners check the website at 11pm before calling around for a Saturday quote. The chat books them on the spot.
HVAC contractors with seasonal spikes
Heatwave traffic surges overwhelm the front desk's ability to call back fast. The chat takes the first 30 leads while the team works the phones.
what's included
Trained on your business. Books like a human dispatcher.
Trained on your business
Knows your services, service area, hours, pricing ballparks, and common FAQs. Reads from your script, not a generic chat playbook.
Captures the lead
Name, phone, address, service needed, urgency, preferred window. Every field written to your CRM with the chat transcript attached.
24/7 availability
Answers the moment a visitor opens the chat. Day, night, weekend, holiday — never makes a customer wait.
Bilingual support
English and Spanish, switches based on visitor input automatically. The bot follows the customer's lead.
Escalation handoff
When a visitor needs a human, the team gets an SMS within 60 seconds with the full chat context. No swivel-chairing.
Conversation history
Every chat saved to the contact record forever. Your team has full context the next time the customer calls.
how it works
From website visit to booked job, in minutes.
01
Visitor opens chat.
Bot greets them by name if they're a returning customer, or asks how it can help if they're new.
02
Bot qualifies the lead.
Collects context: service needed, urgency, address, contact info. Asks the right questions for your trade.
03
Bot books or escalates.
Books a slot on your calendar if the request fits your services. Escalates to a human via SMS if it's complex.
04
Team gets the SMS.
Your phone gets a notification within 60 seconds with the full chat context and the booking details.
in action
What an after-hours website chat looks like.
Friday 11:42 PM. Visitor finds your site through Google. Water heater is leaking. Most contractors lose this lead to voicemail. Yours doesn't.
Hi, do you handle emergency water heater repairs on weekends?
Yes — we do same-day Saturday service for emergencies. Can I get your name, phone, and the address where you're seeing the leak?
Diana Ortega, (***) ***-**14, 327 Glenwood Ave. Water under the heater in the garage, looks bad.
Got it — booking you for tomorrow Saturday at 9 AM. You'll get an SMS confirmation in a moment, and our tech will text when he's en route.
Your phone — 60 seconds later
Deskeeper Bot
11:44 PM
🆕 New booking via website chat. Diana Ortega — emergency water heater leak, 327 Glenwood Ave. Saturday 9 AM. Phone: (***) ***-**14. Customer flagged urgent.
why it pays for itself
About 5 bookings a month from traffic that would have bounced.
+5 bookings/mo
Conservative anchor — higher-traffic sites see proportionally more.
How we calculated this
200 visits × 4% chat engagement × 30% capture × 50% book ≈ 1.2 bookings/wk ≈ 5/mo. Higher-traffic sites scale linearly.
- Site traffic200–500 visits/mo from local SEO + Google Business is typical for an established home services business.
- Chat engagement~3–5% of visitors who would otherwise bounce engage with chat (industry benchmark).
- Lead capture~30% of chat conversations capture enough context to qualify as a lead.
- Book rate~50% of captured leads convert to a booking.
questions
What contractors usually ask.
Will it sound like a robot?
No. The bot uses modern conversational language tuned per-business during setup. Most visitors don't realize they're talking to an AI in the first 30 seconds. The cadence and word choice match the way your team would respond.
What happens if it doesn't know the answer to a question?
It tells the visitor honestly that it'll get the answer from the team, then escalates by SMS. The bot does not invent answers. If a question is outside its training, the conversation routes to a human.
Can it actually book appointments?
Yes. The bot reads real-time calendar availability, applies your booking rules (buffer time, drive distance, service-area limits), and locks the slot. Customer gets a confirmation by SMS and email within 30 seconds.
Does it work in Spanish?
Yes. The bot detects the visitor's language from their first message and continues in that language. Bilingual is a default, not an upgrade.
How long does it take to set up?
Most contractors are live within 5–7 business days. We embed the chat on your site, train it on your services and pricing, configure escalation rules, and run a 30-minute walkthrough with your team before go-live.
See it on your own site within days.
Book 15 minutes. We'll show you what the chat would look like trained on your specific business.