who it's for
Built for contractors who can't always pick up.
Roofers losing weekend storm-damage calls
Saturday morning calls go to voicemail because the office is closed. The text-back recovers them before the caller dials your competitor.
Plumbers whose techs can't pick up
Hands under a sink, can't grab the phone. The automation captures the lead while you're working — the customer doesn't realize you missed.
HVAC contractors juggling 50+ calls/day in summer
Heatwave volume overwhelms one dispatcher. The automation triages every inbound — your team works the urgent ones, the rest get a same-day callback.
what's included
Six automations that make sure no lead goes cold.
Speed-to-Lead SMS
First text within 60 seconds of any new lead — call, form, or web inquiry. The first response wins the job.
Missed-call text-back
Automatic SMS the moment a call goes unanswered. The most common reason a lead stays a lead, not a customer.
Web form auto-response
Instant acknowledgement plus a one-tap scheduling link. Captures the lead's intent before they shop your competitors.
Quote follow-up sequence
5-touch drip over 14 days, mix of SMS and email. Stops automatically when the lead responds or books.
Bilingual
Every automation in English and Spanish, switched per-lead based on the language they used to contact you.
Reporting dashboard
Shows leads captured, response time per channel, recovery rate. The number you actually have to defend.
how it works
From new inbound to first SMS, in 60 seconds.
01
Lead arrives.
Inbound call, web form, missed call return, chat — every channel pipes into the same automation engine.
02
Automation fires.
Within 60 seconds. Personalized to the channel and the trade. No generic auto-reply.
03
Lead enters the CRM.
Full context written: name, phone, address, service requested, urgency, source. Ready for your team to act on.
04
Follow-up runs.
5-touch sequence over 14 days. Stops automatically when the lead responds or books — never feels like spam.
in action
What a recovered missed call looks like.
Saturday morning, 8:14 AM. The shop's closed. Diana's roof is leaking. Most contractors lose this lead. Yours doesn't.
- Missed call8:14 AM Sat
Inbound — voicemail not left. Auto-text fired in 12 seconds.
- SMS8:14 AM
Hi! Sorry we missed your call. This is Pacific Roofing — what can we help with?
- SMS8:16 AM
Water coming through ceiling near chimney, master bedroom. Need someone today.
- SMS8:17 AM
Got it — emergency slot today at 11 AM. We'll text when our tech is en route. Send a photo if it's safe.
- SMS8:18 AM
Confirmed, thanks!
Lead captured
Diana Ortega
(***) ***-**14
Service
Active roof leak — emergency
Address
327 Glenwood Ave
Source
Missed call (recovered)
Recovered in 4 min via SMS
why it pays for itself
About 19 leads a month you would have permanently lost.
+19 leads/mo recovered
Conservative anchor — represents the ceiling Lead Capture targets. Most of the leak gets closed.
How we calculated this
Industry data: 27% of inbound calls go unanswered (Invoca 2024). 85% of unanswered callers never call back (BrightLocal/Invoca 2024). For a 70-call/mo contractor, that's 19 missed calls — most of which become permanent losses without recovery automation.
- Inbound call volumeSmall contractor average: ~70 inbound calls/mo across phone, missed-call returns, and form follow-ups.
- Missed-call rateInvoca 2024: home services miss 27% of inbound calls. ~19 missed calls/mo for a small operator.
- No-callback rateBrightLocal/Invoca 2024: 85% of unanswered callers never call back. Without recovery, 16/mo are permanently lost.
- Recovery rateMissed-call text-back recovers ~30–40% of those (industry benchmark). Most of the leak is closed.
questions
What contractors usually ask.
What if the caller doesn't reply to the SMS?
The follow-up sequence runs for 14 days with 5 touches across SMS and email. If the lead still hasn't responded, they enter your nurture list for future campaigns. No lead gets discarded silently.
Can leads opt out of the follow-up sequence?
Yes. Every SMS includes "reply STOP to unsubscribe." Compliance with TCPA and the CTIA messaging principles is enforced by default — you don't have to manage it manually.
Do you integrate with my existing CRM?
If you already have a CRM, we integrate. If you don't, the automation engine ships with a built-in lead inbox so you have somewhere for the captured leads to land. Either way, no lead falls through.
What languages does the SMS support?
English and Spanish out of the box. The system detects the lead's language from their first message or form submission and continues in that language. No manual switching required.
How fast can this go live?
Most contractors have all 4 core automations running within 5–7 business days. We connect your phone provider, your forms, your CRM, and we teach you to use it before go-live, with support included for any questions.
Stop losing leads you already paid to acquire.
Book 15 minutes. We'll audit your current capture flow and show you where the leaks are.